METHODIQ hadn’t launched when I joined, which is the best time to arrive and the worst time to ask where anything is.

of the three products I launched there, NEUREXA is the one I raised from the beginning. it’s a cream for eczema, so everything from the first ad to the checkout page had to stay calm, and it found its customers more cheaply than its siblings.

the billboards were the part everyone saw, and the ads on social were the part that paid for them.

I taught a few AI tools our taste, which saved the creative team ten hours a week of saying “no, warmer.”

Salesforce is a very big company. i helped a small part of it explain itself to people who buy and sell other companies. we built a website and put together occasions worth clearing a calendar for.

Brandpie helps companies figure out who they are and how to tell people, which is harder than it sounds when everyone in the room has a different answer and all of them are senior. forvis was one of those rooms.